During the ________ stage of the new-product development process the company seeks to answer questions such as (1) what is the market opportunity for this product? (2) how does this product impact the brand? and (3) what are the costs to bring the product to market?

For advocates of ________, rules and principles determine whether actions are ethically good or bad

A) consequential theories B) utilitarianism C) humanist theories D) deontology

If you request a recommendation from a person you haven't had contact with recently, you should

A) use the opening of your letter to refresh the person's memory. B) enclose a stamped, preaddressed envelope. C) use the persuasive approach. D) use the bad-news approach. E) outline a draft of the recommendation for them.