Consumer research conducted in Mexico and Saudi Arabia used different sampling techniques for the same study

In Mexico, ________ was used by having experts identify neighborhoods where the target respondents lived; homes were then randomly selected for interviews. In Saudi Arabia, ________ employing the snowball procedure was used because there were no lists from which sampling frames could be drawn and social customs prohibited spontaneous personal interviews.
A) systematic sampling; convenience sampling
B) systematic sampling; quota sampling
C) judgmental sampling; convenience sampling
D) quota sampling; judgmental sampling

C

Business

You might also like to view...

Which of the following is a business indicator for the success of the compensation system designed by the HR department of an organization?

A. competitiveness in the local labor market B. the ratio of average salary offers to average salary in community C. the relationship between pay and performance D. employee satisfaction with pay E. the fairness of existing job evaluation system in assigning grades and salaries

Business

Retail price competition is generally greatest in which stage of the traditional product life cycle?

a. introduction b. competition c. growth d. maturity

Business