Retail price competition is generally greatest in which stage of the traditional product life cycle?

Which of the following sequences represents the order of the five-step approach used by marketers in the segmentation decision process?

A. choose a segmentation approach, profile each segment, develop forecasts, estimate value of market, decide which segment to target B. decide which segment to target, profile each segment, choose a segmentation approach, develop forecasts, estimate value of market C. profile each segment, decide which segment to approach, choose a segmentation approach, estimate value of market, develop forecasts D. develop forecasts, estimate value of market, profile each segment, decide which segment to approach, choose a segmentation approach

When asking questions in a request message,

A) begin with the least important question and work your way up to the most important. B) avoid any open-ended questions. C) begin with the most important question. D) weave your questions into the rest of the content of your message. E) combine all related issues into one question.