Which of the following sequences represents the order of the five-step approach used by marketers in the segmentation decision process?
A. choose a segmentation approach, profile each segment, develop forecasts, estimate value of market, decide which segment to target
B. decide which segment to target, profile each segment, choose a segmentation approach, develop forecasts, estimate value of market
C. profile each segment, decide which segment to approach, choose a segmentation approach, estimate value of market, develop forecasts
D. develop forecasts, estimate value of market, profile each segment, decide which segment to approach, choose a segmentation approach
Answer: A. choose a segmentation approach, profile each segment, develop forecasts, estimate value of market, decide which segment to target
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What must a creditor, who has taken security from a debtor, do to ensure being repaid before (have priority over) any other creditors?
A) It must have notified unsecured creditors B) The debtor must not be engaged in bankruptcy proceedings. C) The security must have been registered D) The security must be in relation to tangible property E) The court will decide who gets repaid first based on who is owed the most money
Which item below is not a guideline for effective diversification? Diversify
A) among tangibles and intangibles. B) among assets and liabilities. C) on a global basis. D) within asset groups.