P&G makes Tide, Cheer, Ivory Snow, and Bold detergents as well as PertPlus, Rejoice, and Vidal Sassoon shampoos. Through its use of a separate and unique brand name for each of these products, Procter & Gamble is using a(n) ________ strategy
A) umbrella brand
B) family brand
C) individual brand
D) private-label brand
E) cobranding
C
Business
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A scientific research procedure should include all the following characteristics except being:
a. logical. b. subjective. c. systematic. d. reliable. e. valid.
Business
Monica Trevor changes the end-points of a scale from "Expert/Not and expert" to "Expert/Novice." She did this to:
a. make the scale balanced. b. make the descriptors truly bipolar. c. make the scale unbalanced. d. make the scale Likert-type e. make the descriptors free-choice
Business