Monica Trevor changes the end-points of a scale from "Expert/Not and expert" to "Expert/Novice." She did this to:
a. make the scale balanced.
b. make the descriptors truly bipolar.
c. make the scale unbalanced.
d. make the scale Likert-type
e. make the descriptors free-choice
Answer: b. make the descriptors truly bipolar.
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The above information describes a shortest-route problem with the distance in miles. How many stages will this dynamic programming problem have?
A) 8 B) 4 C) 3 D) 2 E) 1
Which of the following, if true, would suggest that the company should concentrate on its opportunities?
A) The managers make sure they get the best talent in the market, even if they have to pay a high price for it. B) Employees have become complacent after a few successful campaigns, are highly demotivated, and lack creativity. C) Despite innovative technology and the Internet, employees continue to use traditional animation techniques to create ads. D) The company has no competitors due to high entry barriers.