A scientific research procedure should include all the following characteristics except being:

A property defect which would likely affect the price a buyer would be willing to pay is referred to as:

a. a material fact. b. a matter of opinion. c. circumstantial evidence. d. an "as is" condition.

An examination of visible customer actions including making store visits and purchases is called:

A) respondent behavior evaluation B) pre-testing C) message evaluation D) message synthesis