Which of the following types of norms are likely to be the most common?
A) appearance norms
B) social arrangement norms
C) resource allocation norms
D) performance norms
E) behavioral norms
D
Explanation: D) Performance norms provide explicit cues about how hard members should work, what the level of output should be, how to get the job done, what level of tardiness is appropriate, and the like. Performance norms tend to be the most common.
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Julie is explaining an integrated marketing communications program to Michael. In this situation:
A) Julie is a sender and Michael is an encoder B) Julie is a receiver and Michael is using a transmission device C) Julie is a sender and Michael is a receiver D) Julie is a transmission device and Michael is a decoder
A marketer of hair care products targeted at African American women created an advertising message that told the women their hair could be worn any way they wanted as opposed to wearing it straight
The message suggested the women did not need to conform to the mainstream media definition of beauty. It is most accurate to say that this ad was based on an understanding of ________. A) social class B) the family life cycle C) self-concept D) lifestyle E) sensory marketing