Julie is explaining an integrated marketing communications program to Michael. In this situation:
A) Julie is a sender and Michael is an encoder
B) Julie is a receiver and Michael is using a transmission device
C) Julie is a sender and Michael is a receiver
D) Julie is a transmission device and Michael is a decoder
C
Business
You might also like to view...
A product's _____ is most likely to influence the purchase decision of the consumers.
A. appearance B. cost C. size D. technology E. design
Business
In the international communications process, during _____, the message from the source is converted into effective symbolism for transmission to a receiver.
A. transmitting B. scrambling C. standardizing D. decoding E. encoding
Business