A marketer of hair care products targeted at African American women created an advertising message that told the women their hair could be worn any way they wanted as opposed to wearing it straight
The message suggested the women did not need to conform to the mainstream media definition of beauty. It is most accurate to say that this ad was based on an understanding of ________.
A) social class
B) the family life cycle
C) self-concept
D) lifestyle
E) sensory marketing
C
Business
You might also like to view...
Cycles and random variations are both components of time series
Indicate whether the statement is true or false
Business
Which of the following terms refers to a union security provision that all new employees must become union members in good standing?
a. agency shop b. closed shop c. union shop d. open shop
Business