Communication really begins when you engage in the

Rocks & Pebbles, an outdoor entertainment company,sends information about its rock-climbing walls to various enthusiasts, bloggers, and publishing houses via text, photo, video, and animation. Which type of media kit does the company send, and why?

a. Digital; it is cost effective. b. Traditional; it is easier to create. c. Advisory; it provides all the necessary details. d. Pitch; it helps to convince a journalist about an interesting event.

The trend toward purchasing expert communication services from outside the organization is referred to as

A) boundary spanning. B) encroachment. C) outsourcing. D) agency public relations. E) resource deployment.