One important relational design principle is that:
A) every determinant must be a candidate key.
B) every candidate key must not be a determinant.
C) every primary key must be a surrogate key.
D) every determinant must be functionally dependent on the primary key.
E) every primary key must be functionally dependent on every determinant.
A
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Zilo Toys Inc., a toy manufacturing company, believes that the longer customers spend in deciding what to purchase, the less likely they are to purchase more item. In order to determine the average time customers spend in purchasing toys from their stores, the company employs Tim to watch customers as they discuss what toys to buy. He then reports his findings to the management. In this scenario, Tim is engaged in__________.
Fill in the blanks with correct word.
Because many services involve a process of continuous interaction between the service organization and the customer, what is an important strategy?
a. relationship marketing b. affiliation marketing c. patronage marketing d. interactive marketing