Because many services involve a process of continuous interaction between the service organization and the customer, what is an important strategy?

a. relationship marketing
b. affiliation marketing
c. patronage marketing
d. interactive marketing

Ans: a. relationship marketing

Business

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Which of the following is defined as the shared values, beliefs, and preferences of a particular community, nation, or group?

A) culture B) society C) morals D) ethics E) reference set

Business

A person who steals a car from the driveway of a family who is on vacation is guilty of robbery

Indicate whether the statement is true or false

Business