Zilo Toys Inc., a toy manufacturing company, believes that the longer customers spend in deciding what to purchase, the less likely they are to purchase more item. In order to determine the average time customers spend in purchasing toys from their stores, the company employs Tim to watch customers as they discuss what toys to buy. He then reports his findings to the management. In this scenario, Tim is engaged in__________.
Fill in the blanks with correct word.
ANSWER: observation research
Tim is engaged in observation research. Observation research entails watching what people do or using machines to watch what people do. It can be defined as the systematic process of recording the behavioral patterns of people, objects, and occurrences without questioning them.
Business
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