Which is not a reason to why online fundamentally changes marketing?
a) Global reach
b) Bits, not atoms
c) Automation
d) Power shift to suppliers
Ans: d) Power shift to suppliers
Business
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Because ________ are purchased frequently, marketers should make them available in many locations, charge only a small markup, and advertise heavily to induce trial and build preference
A) nondurable goods B) durable goods C) services D) unsought goods E) specialty goods
Business
Explain how marketing performance is evaluated and how that evaluation should be used
What will be an ideal response?
Business