Which is not a reason to why online fundamentally changes marketing?

a) Global reach
b) Bits, not atoms
c) Automation
d) Power shift to suppliers

Ans: d) Power shift to suppliers

Business

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Because ________ are purchased frequently, marketers should make them available in many locations, charge only a small markup, and advertise heavily to induce trial and build preference

A) nondurable goods B) durable goods C) services D) unsought goods E) specialty goods

Business

Explain how marketing performance is evaluated and how that evaluation should be used

What will be an ideal response?

Business