Explain how marketing performance is evaluated and how that evaluation should be used
What will be an ideal response?
Marketing performance is measured relative to marketing objectives and the overall financial investment in marketing. A return on marketing investment (ROMI) identifies the relative contributions of each marketing activity, such as advertising or promotions, to the overall objectives. Information from ROMI measures should be used to determine how to allocate funds to the most effective marketing activities.
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Which of the following elements must be present to properly log activities and achieve accountability for actions performed by a user?
A. Identification and authorization only B. Authentication and authorization only C. Identification and authentication only D. Authorization only
Which of the following is a part of “discovery” in a civil trial?
A. Expert witness testimony B. Answer C. Service of process D. Complaint E. Interrogatories