Apple hosts a large number of ________, which become customers' primary source of product information after warranties expire and are organized by product lines and type of user (consumer or professional)

Under ________, the idea is that retailers plan marketing and strategy for an entire group of products rather than on a brand by brand basis

A) category management system B) value chain system C) mass marketing system D) hybrid system

A group of customers that want proven applications and reliable service, and are apt to buy only when other companies within their industry have already adopted a particular technology solution is:

a. innovators/enthusiasts b. early adopters/visionaries c. early majority/pragmatists d. late majority/conservatives e. laggards/skeptics