A group of customers that want proven applications and reliable service, and are apt to buy only when other companies within their industry have already adopted a particular technology solution is:
a. innovators/enthusiasts
b. early adopters/visionaries
c. early majority/pragmatists
d. late majority/conservatives
e. laggards/skeptics
c
Business
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Giving out samples of Pizza Hut products in conjunction with the debut of a motion picture that was funded by Pizza Hut is an example of:
A) sponsorship marketing B) event marketing C) specialty marketing D) a cross-promotion
Business
Cases of federal ________ are especially likely to arise in matters pertaining to interstate commerce, such as when a local regulation imposes a substantial burden on the flow of interstate commerce through a particular state
A) redemption B) exemption C) preemption D) redaction
Business