A new approach to mentoring is to be mentored by a person from a skill area different from your own

For a marketing-mix strategy to be effective, it is LEAST important for marketers to consider which of the following factors?

A) How will each marketing mix element interact with the other elements? B) How consistent is the marketing mix with the company's mission and vision? C) Does the marketing mix have the ability to achieve business objectives? D) What is the level of risk and exposure the business will take with the marketing mix? E) How will customer data be collected?

Which of the following statements regarding general and specific benefits is most likely true?

A) Benefit statements linked to explicit needs are not especially effective for complex sales. B) A feature statement is general, but any benefit is specific when presented as an advantage. C) A general benefit is a product feature for which the buyer has not expressed a need. D) Experienced salespeople focus on bringing attention to a product's general benefits. E) Highlighting as many general benefits as possible during a presentation tends to lead to a sale.