For a marketing-mix strategy to be effective, it is LEAST important for marketers to consider which of the following factors?

A) How will each marketing mix element interact with the other elements?
B) How consistent is the marketing mix with the company's mission and vision?
C) Does the marketing mix have the ability to achieve business objectives?
D) What is the level of risk and exposure the business will take with the marketing mix?
E) How will customer data be collected?

E

Business

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Anecdotal evidence comes from ________

A) research papers published in the past B) online database and websites C) subjective reports and stories that people tell D) videos and photographs E) archived manuscripts and reports

Business

Employee theft and fraud is a costly problem for organizations, estimated to be approximately ________ per worker per year

A) $1500 B) $2500 C) $3500 D) $4500 E) $5500

Business