Betty's friends know that she is stingy, but Betty is not aware of it herself. We can assume Betty's stinginess is part of her __________ self

a) unknown
b) blind
c) hidden
d) open

Answer: b

Communication & Mass Media

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The strong principle of decisional balance refers to ______.

a. the fact that the stronger the persuasive argument is the more likely one is to decide to change b. if cons are stronger than pros one will not engage in behavioral change c. moving through the stages involves a change in perception of the importance of pros of one standard deviation d. the need to reduce the strength of the perceived cons of the behavior

Communication & Mass Media

Donna finds herself agreeing with the speaker who has come to talk to her class about why they should start buying more locally produced foods as he seems very knowledgeable and has been working in the field for several years. Donna was most likely using what strategy to make her decision?

a. liking heuristic b. evaluation of the message strength c. credibility heuristic d. consensus heuristic

Communication & Mass Media