Donna finds herself agreeing with the speaker who has come to talk to her class about why they should start buying more locally produced foods as he seems very knowledgeable and has been working in the field for several years. Donna was most likely using what strategy to make her decision?

a. liking heuristic
b. evaluation of the message strength
c. credibility heuristic
d. consensus heuristic

c. credibility heuristic

Communication & Mass Media

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Communication accomplished through a mediated message that is sent to many people at the same time is termed ______________, whereas communication carried out using some channel other than face-to-face is termed ______________

A. computer-mediated communication; mass communication B. online communication; mediated communication C. mass communication; mediated communication D. computer-mediated communication; online communication

Communication & Mass Media

In Cleveland's essay, it was argued that to say that one is willing to die for one's cultural identity means ________

a. individual identity and cultural identity are no longer differentiated b. one is willing to kill for that cultural identity c. cultural identity is the only identity that matters d. A, B, and C are true.

Communication & Mass Media