The cost NOT relevant for this decision is the ________
John's 8-year-old Chevrolet Trail Blazer requires repairs estimated at $6,000 to make it roadworthy again. His wife, Sherry, suggested that he should buy a 5-year-old used Jeep Grand Cherokee instead for $6,000 cash. Sherry estimated the following costs for the two cars:
Trail Blazer Grand Cherokee
Acquisition cost $25,000 $6,000
Repairs $ 6,000 —
Annual operating costs
(Gas, maintenance, insurance) $ 2,280 $2,100
A) acquisition cost of the Trail Blazer
B) acquisition cost of the Grand Cherokee
C) repairs to the Trail Blazer
D) annual operating costs of the Grand Cherokee
Answer: A
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________ are visual representations of consumer perceptions and preferences
A) Brand narratives B) Share of mind variables C) Perceptual maps D) Exemplars E) Points-of-parity
The market segment section of a marketing plan covers market segmentation, targeting, and
positioning. Indicate whether the statement is true or false