The market segment section of a marketing plan covers market segmentation, targeting, and

What two types of package labelling are commonly used today?

a. government-mandated and seller-controlled b. motivational and required c. informational and persuasive d. functional and persuasive

Interactive television (ITV) allows viewers to see an ad in its entirety by pressing a remote button; to order products from home-shopping channels; or choose different camera angles, such as for sporting events

Comments by James Pennefather, brand manager for Smirnoff, UK, based on comparison of traditional TV ads to ITV features included all of the following except: A) "it allows viewers to interact with programming." B) "it is a lot more unproven." C) "it needs further testing." D) "it is a calculated risk." E) "it may or may not succeed."