The first step in the fieldwork process is the selection of field workers

Nalpas Inc., an apparel company, manufactures clothes for men, women, and children. It further divides its core customers on the basis of demographic variables such as income, ethnic background, and family life cycle. These divisions are known as_________

a. Positioning bases b. Market segments c. Perceptual maps d. Market positions

If a company actively tracks the satisfaction of its suppliers, banks, and distributors, it is using what is called a ________

A) customer-performance scorecard B) stakeholder-performance scorecard C) marketing balanced scorecard D) vendor scorecard E) generic scorecard