In a means-end chain, the message should be the means that leads the consumer to a desired end state

Coaching, frequent performance feedback, goal setting, and restructured job assignments are effective ways to improve performance for which category of employees?

A. Solid performers B. Underutilizers C. Misdirected effort D. Deadwood E. Nonessential

A standardized marketing program involves ________

A) adopting the strategy that best fits a given target market B) consistently using the communication and distribution channels that entail the lowest costs C) adjusting the product to suit market preferences D) changing the features of the product to accommodate the host country E) changing only the communication message to suit the different target markets