A focal firm that acquires supplies from its foreign subsidiary is participating in which of the following activities?

________ requires finding the major advantages people look for in a product class, the kinds of people who look for each positive aspect of a product, and the major brands that deliver it

A) Gender segmentation B) Psychographic segmentation C) Benefit segmentation D) Geographic segmentation E) Age and life-cycle segmentation

Describe the complaint and suggestion system to measure target audience satisfaction

What will be an ideal response?