________ requires finding the major advantages people look for in a product class, the kinds of people who look for each positive aspect of a product, and the major brands that deliver it

All marketing strategy is built on segmentation, targeting, and ________

A) positioning B) product C) planning D) promotion E) performance

Explain index options. What are their advantages and disadvantages in terms of aligning employee interests with shareholder value? To what should these options be indexed?

What will be an ideal response?