Describe the complaint and suggestion system to measure target audience satisfaction
What will be an ideal response?
• Seen as audience volunteered marketing research
• Facilitated by fostering the idea that more complaining is better
• Atmosphere to accept complaints established up and down the organization
• Devices: suggestion boxes, comment cards, ombudsmen, grievance committees
• Aims to solve high frequency, high seriousness, and high remediability problems
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Generally, an increase in risk will result in ________
A) a lower required return or interest rate B) a higher required return or interest rate C) a higher return on investment D) a lower return on investment
What is the final step in the training process?
A) evaluate the program's successes or failures B) present the program to a small test audience C) conduct a needs analysis D) train the targeted group of employees