A partially disclosed agency can be created by mistake

Indicate whether the statement is true or false

TRUE

Business

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The members that participate in brainstorming sessions to generate new product ideas are generally the customers

Indicate whether the statement is true or false

Business

Which of the following is the best example of a long-term advertising action?

A) a local newspaper ad announcing a department store's spring sale starting on Saturday B) a national newspaper insert of coupons for a company's line of household cleaning supplies C) a direct-response television commercial with a 1-800 number for consumers to call to order the featured product D) a national magazine advertisement introducing a new line of low-fat frozen yogurt E) a catalog company offering 15% off one item for consumers who order by a given date

Business