Which of the following is the best example of a long-term advertising action?

A) a local newspaper ad announcing a department store's spring sale starting on Saturday
B) a national newspaper insert of coupons for a company's line of household cleaning supplies
C) a direct-response television commercial with a 1-800 number for consumers to call to order the featured product
D) a national magazine advertisement introducing a new line of low-fat frozen yogurt
E) a catalog company offering 15% off one item for consumers who order by a given date

D

Business

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Which of the following is true of service marketers?

A) They can always predict the consistency of service quality. B) They can typically offer customers a free trial of the service. C) They must identify ways of illustrating the benefits their service will provide. D) They typically market a service the same way a product would be marketed. E) They have no way to quantitatively measure service quality.

Business

The ________ holds that a foreign state is not immune when the cause of action for a suit is based on conduct unrelated to the state's governmental activities

A. most significant relationship doctrine B. doctrine of sovereign or state immunity C. rule of absolute sovereign immunity D. theory of restrictive sovereign immunity

Business