Which of the following is true of service marketers?
A) They can always predict the consistency of service quality.
B) They can typically offer customers a free trial of the service.
C) They must identify ways of illustrating the benefits their service will provide.
D) They typically market a service the same way a product would be marketed.
E) They have no way to quantitatively measure service quality.
C
Business
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Which of the following is the proper method for determining the gross income multiplier?
A. Divide monthly income by sales price B. Divide annual income by sales price C. Divide sales price by gross income D. Divide assessed value by gross income
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CFI is an incremental fit index
Indicate whether the statement is true or false
Business