The members that participate in brainstorming sessions to generate new product ideas are generally the customers

Campbell's Soup is making significant inroads into Japan's $500 million soup market as time-pressed homemakers place a premium on convenience. This type of consumer segmentation by Campbell's Soup is referred to as:

A) demographic. B) occupational. C) psychographic. D) benefit. E) behavioral.

Audiences react differently to different media, therefore

A) MPR professionals need to create one overall message for all media. B) not all connectors are appropriate channels for delivering an MPR message. C) psychographic data cannot be trusted as being completely accurate. D) television advertising is the most reliable and inexpensive way to target a message. E) MPR professionals should put more effort into personal sales to promote products.