Audiences react differently to different media, therefore
A) MPR professionals need to create one overall message for all media.
B) not all connectors are appropriate channels for delivering an MPR message.
C) psychographic data cannot be trusted as being completely accurate.
D) television advertising is the most reliable and inexpensive way to target a message.
E) MPR professionals should put more effort into personal sales to promote products.
B
Business
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With social media, users, rather than organizations, produce, control, use, and manage content, often at little or no cost
Indicate whether the statement is true or false
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