How does a firm benefit from making sure its MPR professionals are communicating with connectors during a crisis?
What will be an ideal response?
If connectors know they can come to you for reliable information, the chances of them telling your side of the story and assisting in shining a favorable light on the firm in resulting coverage will increase. When they can't get information directly from the source, journalists and bloggers will look elsewhere. They might turn to industry analysts, former employees, or even your competitors. If you are trying to manage a message and keep your firm in a positive light, these are probably the last people you want commenting on the situation.
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Priscilla, a customer service representative at a call center, adds to her job by asking customers how much they liked their previous purchase. Priscilla is engaged in job
a. simplification. b. rotation. c. crafting. d. specialization.
Brand equity can be built by linking the brand to sources, such as channels of distribution, as well as to other brands
Indicate whether the statement is true or false