The break-even point is the volume that equates total revenue with total cost

Unions' bargaining power is derived largely from their:

a) willingness to adapt to new employment practices. b) ability to show restraint in negotiations. c) ability to threaten to disrupt production. d) ability to change the organizational culture.

The Flow-Bee hair cutting vacuum cleaner attachment is shown during a half-hour television spot. The product is demonstrated on volunteer studio audience members, testimonials are given by Flow-Bee owners, and viewers are encouraged to order the product through a toll-free telephone number. Which form of direct-response advertising is Flow-Bee using?

a. mega-mercial b. prolonged ad c. infomercial d. extended sales pitch