The Flow-Bee hair cutting vacuum cleaner attachment is shown during a half-hour television spot. The product is demonstrated on volunteer studio audience members, testimonials are given by Flow-Bee owners, and viewers are encouraged to order the product through a toll-free telephone number. Which form of direct-response advertising is Flow-Bee using?
a. mega-mercial
b. prolonged ad
c. infomercial
d. extended sales pitch
Ans: c. infomercial
Business
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Indicate whether the statement is true or false
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A home equity loan
A) is a special type of second mortgage on your home. B) can no longer provide tax-deductible interest payments. C) has a fixed term with fixed installment payments. D) exceeds owner's equity in the home.
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