Encoding and decoding are the same for each person

The high profit sales force programs in a Low-Cost business strategy are likely to include:

a. extensive use of independent sales agents. b. compensation that is largely salary. c. evaluations based on behaviors, as well as outcomes. d. both a and b above. e. none of the above.

The ________ is specifically focused on future company needs.

A) societal marketing concept B) strategic planning concept C) sustainable marketing concept D) marketing concept E) consumer business concept