The ________ is specifically focused on future company needs.

A) societal marketing concept
B) strategic planning concept
C) sustainable marketing concept
D) marketing concept
E) consumer business concept

Answer: B) strategic planning concept

Business

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If a company fails to sell everything it manufactures, the inventory is a liability on its balance sheet

a. true b. false

Business

Managers should "milk" cash cows for as much as they can, limit any new investment in them, and use the large amounts of cash generated to invest in ________ and ________

A) dogs; stars B) cash cows; dogs C) stars; question marks D) question marks; dogs

Business