Consider this statement: As the importance of a decision increases, the amount of necessary fact gathering increases. Past a certain point, however, additional fact gathering is not wise
Which of the following sentences is most strongly supported by this statement?
A) When more is at stake, the consequences of making a mistake are greater.
B) Important decisions often have more people who should be consulted.
C) Managers should consult as many people as possible for all decisions.
D) Delaying a decision could make a problem worse and rarely results in a better decision.
E) Good managers want to guarantee a positive outcome and avoid negative consequences.
Answer: D
Explanation: D) Often small problems become bigger ones if decisions are delayed. Also, waiting rarely improves the quality of a decision and can result in lost money, time, peace of mind, and opportunities.
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The ________ market is the part of the qualified available market the company decides to pursue
A) potential B) available C) target D) penetrated E) reserve
Luccia's is a restaurant based in Illinois that exclusively sells Italian food. Luccia's sells the rights to its recipes to a British firm, Clover Trading, which then opens an outlet in London under the Luccia's brand name
Which kind of channel arrangement does Luccia's most likely have with Clover Trading? A) a horizontal marketing system B) a direct marketing system C) an administered vertical marketing system D) a contractual vertical marketing system E) a corporate vertical marketing system