The ________ market is the part of the qualified available market the company decides to pursue

A beer distribution company has recently purchased the rights to package and distribute its beer in a new type of can that is self-cooling. Because of the innovativeness of the product packaging, measurement questions will need to be formulated specifically for the project at hand. All of the following are disadvantages of customized questions except _____.

A. increased project costs B. pretesting requirements C. enhanced validity D. increased time E. all of the above are disadvantages

The lack of coordination within a supply chain will result in an increase in

A) profitability. B) inventory accuracy. C) replenishment lead time. D) level of product availability.