A beer distribution company has recently purchased the rights to package and distribute its beer in a new type of can that is self-cooling. Because of the innovativeness of the product packaging, measurement questions will need to be formulated specifically for the project at hand. All of the following are disadvantages of customized questions except _____.
A. increased project costs
B. pretesting requirements
C. enhanced validity
D. increased time
E. all of the above are disadvantages
Ans: C. enhanced validity
Business
You might also like to view...
What motivation is provided for managers not to follow the relaxed strategy of long- versus short-term financing?
A) short-term investment income is often unattractive B) transaction costs are required to continually obtain financing C) long-term financing has burdensome tax consequences D) investment opportunities must frequently be ignored
Business
The sales level at which operating income is zero is called the breakeven point
Indicate whether the statement is true or false
Business