Luccia's is a restaurant based in Illinois that exclusively sells Italian food. Luccia's sells the rights to its recipes to a British firm, Clover Trading, which then opens an outlet in London under the Luccia's brand name
Which kind of channel arrangement does Luccia's most likely have with Clover Trading?
A) a horizontal marketing system
B) a direct marketing system
C) an administered vertical marketing system
D) a contractual vertical marketing system
E) a corporate vertical marketing system
D
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When establishing performance measures, personal observation, statistical reports, oral reports, and written reports to can be used to:
a) compare actual performance with standards. b) measure actual performance. c) discuss the appraisal with the employee. d) communicate expectations. e) initiate corrective action.
If insurers didn't practice pooling, what would happen?
A) They would save a lot of time and money by not having to do difficult calculations. B) They would make a handsome profit since they would get to sell a lot of insurance to a lot of people. C) The insurance mechanism would become unfeasible. D) The insurance mechanism would become the largest money-making venture in the United States.