A firm's customer targets represent a specific group of customers which the marketing manager wants to persuade to buy the product or service

Which of the following statements about organizing the sales effort is true?

A. Organizing the activities and management of the sales force is a major part of strategic sales planning B. Sales managers need to be more reactive in restructuring sales organizations C. The starting point in organizing a sales force is the organizational culture D. Once a firm has a sales organizational structure in place, it should not change it E. All of the above statements about organizing the sales effort are true

P&G introduced Duncan Hines ready-to-spread frosting in a small geographic area. When General Mills became aware of the product, it rushed to market its own Betty Crocker ready-to-spread frosting, which eclipsed the Duncan Hines product introduction

This illustrates ________. A) why many companies engage in crowdsourcing B) one of the problems associated with test marketing C) why prototypes are so important D) how idea screening can make a product a commercial success E) the importance of different sources for idea generation