P&G introduced Duncan Hines ready-to-spread frosting in a small geographic area. When General Mills became aware of the product, it rushed to market its own Betty Crocker ready-to-spread frosting, which eclipsed the Duncan Hines product introduction
This illustrates ________.
A) why many companies engage in crowdsourcing
B) one of the problems associated with test marketing
C) why prototypes are so important
D) how idea screening can make a product a commercial success
E) the importance of different sources for idea generation
B
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Building Big Box is a home improvement store based in Kansas and has been responsible for introducing some of the most innovative new products for the home improvement market in the Mid-West region. The Johnson family founded the company fifty years ago, but they now realize they need to convert the business into a corporation and establish functional areas within the company to handle various aspects of operations. The company is now considering expanding operations by building another facility in Canada. The Board of Directors has approved this move. Which functional area will be responsible for securing the necessary funding for the expansion?
a. Marketing b. Accounting c. Finance
Looking into one's conscious experience is called
a. functionalism. c. structuralism. b. introspection. d. behaviorism.