Sales resistance is a natural response that tends to provide the salesperson with valuable information about the consumer

Which of the following is true about investing to protect position in growth markets?

A) Protecting a share leadership position in a growth market requires a much lower investment in new products than would be required in a mature market. B) Growing markets are inherently prone to inducing share loss. C) The faster a market is growing, the lower the investment a company must make in marketing resources to protect share from new and existing competitors. D) There is a direct relationship between market share change and size of market share. E) The effects of market growth on market share change remain the same across industries.

Consumers today receive commercial messages from a broad range of sources. However, consumers ________ the way marketers do

A) don't distinguish between message sources B) never pay attention to sales promotions C) don't care about buzz marketing D) are not able to block out messages E) block out all media messages