Which of the following is true about investing to protect position in growth markets?
A) Protecting a share leadership position in a growth market requires a much lower investment in new products than would be required in a mature market.
B) Growing markets are inherently prone to inducing share loss.
C) The faster a market is growing, the lower the investment a company must make in marketing resources to protect share from new and existing competitors.
D) There is a direct relationship between market share change and size of market share.
E) The effects of market growth on market share change remain the same across industries.
B
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Insourcing occurs when jobs are:
A. Brought to the United States by foreign companies B. Taken out of the United States by foreign companies C. Taken to a third country D. Restructured to keep them in their home country E. None of the above is correct
WonderRoast makes rotisserie units for supermarket delicatessens. Its salesperson is demonstrating to a deli manager and her employees how easy it is to load and unload chicken in its Model 302 rotisserie. Which stage of the sale is this?
a. follow-up b. development and proposal of solutions c. sales approach d. leading