Consumers today receive commercial messages from a broad range of sources. However, consumers ________ the way marketers do
A) don't distinguish between message sources
B) never pay attention to sales promotions
C) don't care about buzz marketing
D) are not able to block out messages
E) block out all media messages
A
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Company C has arranged a $10,000,000 credit line with Bank B. B will charge C 5% annually for funds that are drawn down and 0.5% for any unused credit line. C borrows $5,000,000 for a full year. How much does it pay B for the year?
a) $550,000 b) $525,000 c) $300,000 d) $275,000
Assume U.S. interest rates are significantly higher than German rates. A U.S. firm wanting to issue bonds could achieve a lower financing rate, without exchange rate risk, by denominating the bonds in:
A) dollars. B) euros and making payments from U.S. headquarters. C) euros and making payments from a German subsidiary. D) dollars and making payments from a German subsidiary.