Which of the following is NOT an example of a service?
A) yoga classes
B) health care
C) advertising
D) aspirin
E) personal training
Answer: D
Explanation: D) Aspirin is a tangible product and is considered a good, not a service.
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A new company called OilMasters makes and sells oil-drilling equipment such as pumpjacks. The pumpjack is an essential part of drilling operations, and customers need the equipment to be operational at all times
What would be a typical pattern for OilMasters to develop a postsale service strategy?
The easiest measure of marketing public relations effectiveness is the ________
A) resultant effect on the company's sales figures B) effect it has on its market capitalization C) number of exposures carried by the media D) changes observed in consumers' brand knowledge E) impact it has on the company's market share