A new company called OilMasters makes and sells oil-drilling equipment such as pumpjacks. The pumpjack is an essential part of drilling operations, and customers need the equipment to be operational at all times
What would be a typical pattern for OilMasters to develop a postsale service strategy?
Typically, a new manufacturer starts by running its own parts-and-service department, to stay close to the equipment and know its problems. Over time, manufacturers switch more maintenance and repair services to authorized distributors and dealers, which are closer to customers and can offer quicker service. Eventually, independent service firms might emerge and offer a lower price or faster service. OilMasters would have to figure out how to make money on their equipment independent of service contracts. Some business customers may find it cheaper to have their own service people on-site.
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Fill in the blank(s) with the appropriate word(s).
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